Leadership

Let’s face it, Small and Medium Business (SMBs) have few options when it comes to cyber security offerings.

The market is saturated with costly technologies that are geared toward enterprise organizations. Threat and Risk Analytics (TARA) was founded to serve the SMB marketplace with a cost-effective cyber threat platform.

Not all cyber threat technologies are created equal.

TARA has an established background in risk analytics and leveraged proven technologies to create CTA. Founder and CEO, Rob Cote, built two cyber security services firms before launching TARA to provide a feature rich security monitoring platform for the SMB market. While leading the most recent firm, Security Vitals, he spent the past four years developing an AI-based risk analytics platform and the resulting technology innovations provided the foundation for building TARA CTA.

Meet our team.

Rob Cote

CEO

For the past 20 years, Rob Cote has dedicated his career to helping organizations protect against Cyber Attacks. When Rob set out to build his own Cyber Security firm, he decided to bring enterprise-level Cyber Security consulting to mid-market organizations.

His technology career began 35 years ago with an operational background supporting, deploying, and managing IT systems for EDS, Perot Systems, Cap Gemini and others. He has launched Compliance as a Service (CaaS) and a cloud hosted Enterprise Risk Analytics platforms at Security Vitals. Security Vitals has won awards for Most Valuable Entrepreneur in 2021 and Best MichBusiness Technology Gurus in 2020.

Robs passion for creating doesn’t stop at the office. In his “downtime,” Rob is rev-ing the engines of the unique performance cars he builds from scratch.

Ted Finch

Chief Marketing Officer

Ted is one of the industry’s top marketing experts, having launched over 600 software and tech products for Apple, Intel, Adobe, GE, Motorola, Samsung, etc.

He is a former VP of Sales and Marketing with TAC (world’s largest product launch company) that grew to over 4,000 field reps. Ted also served as Sr. VP of Marketing at $33 billion Motorola, VP of Marketing at $130 billion GE, led the marketing team that published AOL, and and published Netscape Navigator, the #1 best-selling software in the world at the time that inaugurated the .com era.

He has helped raise over $27 million in funding, gone through five successful acquisitions.

He claims he was two sit-ups off the world record (decades ago when he had abs). View the LinkedIn profile for a full background.

Kristie Hermosillo

Channel Marketing Manager

Relatively new to the technology scene, Kristie is fully committed to supporting and growing the TARA CTA channel program.

Before joining the team, she started her career at Disneyland where she engaged customers to assist with park details, conducted procedural training for fellow employees, and managed teams to support daily operations. Kristie also served four years in the United States Marine Corps band before going on to graduate with a degree in Business Administration. Since joining the TARA team, she has been actively pursuing a master’s degree in digital marketing and built out the CTA channel program components.

When she’s not helping channel partners onboard the CTA platform….Kristie loves spending time with the local coed softball team where she is the “go-to” for covering first base.

Leadership

Let’s face it, Small and Medium Business (SMBs) have few options when it comes to cyber security offerings.

Not all cyber threat technologies are created equal.

Meet our team.

Rob Cote

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Ted Finch

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Kristie Hermosillo

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TARA CTA is the proven price performance leader.